She didn’t expect for it to be as hard as it was to comeback. What once made her unique had become the costume or niche of every other pop star she stood beside. Suddenly, once she exploded onto the scene, everyone wanted to work with her producers and find the secret to her success. Every label wanted to produce a new starlet who donned the similar “quirky fashion” and who had a “Poker Face” or “Bad Romance” of their own. She had created a culture where anything weird was suddenly a head-piece and long-format videos became the norm. What made her special was slowly being diluted and overexposed as her peers were rushed around by their handlers to wear and put out watered down versions of her work. She would come back to a pop landscape that had enough of the trend she had started and which saw every pop star ride until its eventual crash and struggle to find her footing in a space where the public had written off her creativity as a schtick because so many of her peers reduced it to such.